Hyge Mechanical Pencil and Ruler
Hyge is a project developed in collaboration with Magnum Brand as part of my course at Central Saint Martins, where we were asked to create a new brand and product, extending their range into longer-lasting and high-quality products. Hyge is a prime stationery brand with a twist. Light bead blasted and clear anodized recycled 6160 aluminium, one of the most easily recyclable materials available and extremely long-lasting at the same time, make up the body of the pencil and the ruler. Sliding perfectly into a pocket or a bag, it’s always there when you need it! The mechanical pencil snaps into the ruler when not in use for a more convenient and enhanced experience.
Each element had to be exceptional and work perfectly well on its own. Both items had to feel like they meant to live alongside each other, but the way they fit together mustn’t be overly apparent because they mustn’t feel incomplete if half the set is lost.